Holzkern x InTheBlackMedia
Social Media
Marketing Strategy
Influencer Marketing
Project Overview
Holzkern Campaign Overview Since February 2023, Holzkern has been running an ongoing campaign to boost brand awareness, attract new customers, and build loyalty primarily in Tier 1 countries, with a strong focus on France. Leveraging YouTube, the campaign has achieved 90 live promotions using 60-90 second integrations, brief shoutouts, and linked content in descriptions and pinned comments. Campaign Highlights and Results The campaign has garnered 32 million views with an average CPM of $24, which is below the forecasted $25-28. High engagement rates stem from authentic storytelling by creators who genuinely appreciate and use Holzkern products. This approach, combined with flexible, unscripted ad reads, has resulted in over 1,000 sales, with an average 0.3% conversion rate. Strong ROI has led to ten renewals with high-performing creators, ensuring sustained impact. Key Takeaways Authenticity in storytelling and flexibility in ad reads have proven effective, enhancing engagement and conversions. Additionally, long-term partnerships with creators yield consistent results and contribute to a stable ROI.Client
HolzkernTags
Holzkern
Nature-inspired timepieces
Eco-friendly watches
Wooden watches
High-quality timepieces
Sustainable accessories
Natural material watches
Handcrafted watches
Unique wristwatches
Eco-luxury brand
