Project Overview
In February 2024, I was asked to take over the SEO program for a home care franchise with more than 150 offices in the U.S. My goal was to completely revamp the brand’s local search strategies for their individual offices and implement whatever changes I felt necessary for turning their organic metrics around.
The franchise had worked with a previous SEO agency that failed to produce the growth they promised, and a majority of their individual offices were struggling to appear in Google search and attract local leads as a result. This situation was putting significant stress on franchise owners, many of whom were facing significant revenue losses each month.
I was hired to create entirely new Local SEO strategies for these offices to improve their organic search traffic/rankings and bring local leads that would generate new monthly revenue.Client
U.S.-Based Home Care Franchise