Home of Ridiculously Good Chips
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
When developing Cape Cod’s new campaign, we initially felt we might need to choose between the authenticity of Cape Cod Chip’s place of origin or the promise of a product that tastes better than anyone could imagine. In the end, we combined the two. Our creative externalizes the kind of internal enjoyment you feel when eating a Cape Cod kettle cooked chip and shows that for any experience to be better, it would need to be truly ridiculous.Client
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