Homefull Rename & Rebrand
Branding
Design Strategy
Project Overview
“Overall, this new identity and brand has changed the mentality of our organization—it clarified our purpose and provided much-needed momentum.” —TINA PATTERSON, HOMEFULL, EXECUTIVE DIRECTOR They came to FORGE as The Other Place with many branding and communication issues. They were finding it hard to tell their story. they needed their identity aligned to their purpose. They needed to overcome the sterile and institutional persona that plagues homeless shelters and organizations. GOAL: Create a brand that those going though the program would be proud of and become life-long members and contributors.Client
HomefullTags
New name
New strategic direction
new logo
branding
identity system
brand architecture
Brand standards
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