Honeywell Lyric Wi-Fi thermostat launch
Video Production
Marketing Strategy
Web Design
Project Overview
Honeywell was looking to compete in the consumer marketplace by launching a consumer-focused digital experience with a modern, high-end, customer-friendly vibe. Bolin developed a launch plan and interactive strategy which included a website with a modern aesthetic and a touch of whimsy, while staying true to the brand’s promise: innovation that works. As part of the assignment, we helped Honeywell demonstrate its leadership in category by developing a series of FAQ videos that helped customers trouble shoot issues related to instillation and created story modules that highlighted the long history of technological innovations in home comfort control.Client
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