Hot & Cheezy
Paid Search & Paid Social Advertising
Social Media
Data Analytics
Project Overview
For Millennials, McDonald’s is the automatic choice when it comes to burgers. With KFC about to launch the Hot and Cheesy burger, we wanted Millennials to take notice of KFC. Our big idea was, a talking burger sprouting cheesy lines inspired by what Millennials were searching for on YouTube. Data was taken from Google to develop video ads and then media was bought in such a way, that a ‘related’ ad is served just before he lands on video.Client
KFCTags
kfc
Hot & Cheezy
