Hot wheels Experiential
Event Marketing
Graphic Design
Experiential Marketing
Project Overview
The challenge was to create an impactful campaign for Hot Wheels that drives excitement around the ‘connectibility’ of the track whilst bringing the Connectors ATL to life: The Epic Race campaign consisted of two connecting phases creating the ultimate Hot Wheels experience for boys Phase 1 visited the Scouts, Beaver and Cub Fun Day The Epic Race finished off the year during October half term at Westfield London Consumers were invited to become a Connector by choosing to race on the action, design, imagination or speed track experience We transformed the ‘The Atrium’ into a Hot Wheels experience utilising the whole Epic race experience as the last of two phases The purpose of the activity was to give kids a fun hands on experience for the brand to amplify the relationship and directly communicate with them We smashed our target reaching 17,000 consumers in the space of 9 days, with research stating we had 100% positive brand feedbackClient
MattelTags
Bus; Experience; Experiential; Toys; Mattel
