How do you create standout campaigns in a fiercely competitive and fast paced market across a number of sporting sectors? By building user-centric, unique experiences. That's how.
Web Design
Mobile Development
Customer Experience
Project Overview
We were tasked with a number of projects to support their online betting, web marketing and internal business analytics systems. Creating new websites across multiple events integrated to their main betting database. User experience was high on the agenda to achieve optimum ways to place a bet. Security was an important factor too with various levels of encryption added to help achieve maximum compliance. We were able to bridge the physical engagements and create a unique multi-channel experience for punters to have a bet at the click of button. Using an insight led user approach William Hill customers where better informed which lead to an increased desire to place bets. It was reported loyalty for traditional retail customers also saw an increase in new online accounts during these periods.Client
William HillTags
web
online
mobile
user experience
marketing
customer experience
security
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