YouTube's 10th Anniversary
Branding
Design Strategy
Content Marketing
Project Overview
How do you take your brand to another level? Modicum's been working with YouTube pretty much since the days of Me at the zoo, collaborating on everything from live events and data visualization to animated videos and quirky content marketing. To celebrate their 10th anniversary, YouTube partnered with the Webby Awards to get people to vote on their favorite online ad. They needed a series of shareable Twitter-ready graphics that were on-brand and captured both their history and the essence of their brand today. We focused on YouTube’s early DIY roots and brainstormed how to reflect their handmade spirit in graphic form.Client
YouTubeTags
twitter
social media
digital strategy
illustration
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