BDO "People Who Know" Campaign
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
Authentic business stories, crisply told. This campaign combines emotional and rational essentials as the basis for one of the longest-running, most effective B2B campaigns ever. “People Who Know” is built on a complex communication architecture, yet it’s simple and flexible enough operate at every level of the funnel. It builds the brand while supporting sophisticated sales & lead activation.Client
BDOTags
TV
television
video
digital
accounting
consulting
commercial
enterprise
business
B2B
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