How to Work with Influencers with 0 budget
Influencer Marketing
Project Overview
AdCookie decided to invite 100 organically selected female influencers to cooperate in the marketing campaign for the Arkana cosmetics brand. We focused not on the number of followers of each influencer, but first of all on the value of the message they can deliver and the level of audience involvement they had. With virtually no budget for advertising, but with the range of brand's products and a precise action plan in hand, we reached almost 1,720,000 viewers.Client
ArkanaTags
social media
digital strategy
content strategy
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