I Am Light
Paid Search & Paid Social Advertising
Design Strategy
Marketing Strategy
Project Overview
We launched with a manifesto video entitled “I Am Light”, which gave the system a voice and had it introduce itself to the market. We utilized digital ads, paid social, SEO/SEM, native advertising, retargeting, collateral and email to drive traffic to the new website we had built.Client
EatonTags
B2B
digital
product launch
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