I Am Team GB
Web Design
User Experience
Inbound Marketing
Project Overview
For the first time in history, ITV stopped broadcasting for a full hour to encourage the public to take part in Britain’s biggest ever sports day. The British Olympic Association, The National Lottery, ITV and Join In worked in collaboration on I Am Team GB, commissioning Pragmatic as the event’s WordPress technology partner. With a very tight timeline, we created an accessible, yet technically complex website the public would use to register their interest and easily find nearby sporting events. We far surpassed anticipated page views and signups, with over 970,000 people participating in I Am Team GB nationwide.Client
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