Idahoan Steakhouse Branding
Branding
Design Strategy
Packaging Design
Project Overview
Idahoan was looking to develop innovative packaging and a premium sub-brand that stands out amongst competition. Strategy Established a unique package shape that is innovative and eye-catching Created a sub-brand logo designed to be premium in nature Food photography created appetite appeal that differentiates from competition Results 75% incremental sales increase Shares grew from 11.6% to 23.1% in the casserole segment 2014 Better Homes and Gardens Best New Product 2013 Excellence Award in Design and Structural Design- Paperboard Packaging CouncilClient
IdahoanTags
package design
strategic branding
design strategy
