Immersive RV
Innovation
Environmental Design
Experiential Marketing
Project Overview
For World Cup 2018, we created this Immersive RV experience for adidas Soccer! Guests take a test on the iPad to identify which shoe silo they belong to - X, Nemeziz, or Predator. They’re then invited into the RV’s locker room for a ’sorting hat’-esque light show that reveals which silo they belong to. Once their silo is revealed, the guests get to try on the shoe and associated swag; and are directed to the RV’s tunnel where we designed a sensory experience that spans across 6 LED Screens, 50 meters of lights, and 1 insane sounds system...And the cherry on top: before they leave, players pose for a Boomerang that gets sent to them via e-mail! The kick off was at the Brooklyn Bridge Park in #NewYork a few weeks ago, and since then the RV has been traveling to soccer tournaments all over the east coast!Client
AdidasTags
rv
immersive
adidas
led lights
synchronized displays
world cup
energy mode
tour bus
