Project Overview
MightySkins specializes in making custom vinyl skins for various types of devices ranging from cell phones, to tablets, and GoPros.
The decision was made to proactively go after younger age groups, since they were the ones mainly interested in customizing their devices. Using this strategy, we earned mentions and links from major colleges, as well as increasing sales specifically from student and faculty discounts we implemented. This portion of the campaign continues to drive sales to this day.
All told, through a variety of morphing strategies that included SEO, social media, and digital PR we were able to achieve the following results over the course of one year:
-Total traffic increases of 240%
-Organic traffic increases of 270%
-Over 600% increase in conversions
-Over 800% increase in revenue Client
MightySkins
