Influencer-Led Social Launch
Social Media
Influencer Marketing
Affiliate Marketing
Project Overview
OGAKI partnered with Jillian Dempsey Beauty to lead a fully integrated influencer, social media, and creator-led affiliate program supporting the launch of the FLYK Trick Mascara. The program centered on TikTok- and Instagram-first creator partnerships, combining influencer education, social storytelling, and paid amplification with affiliate execution through ShopMy. OGAKI managed creator identification, influencer management, and social media strategy and execution, ensuring influencer content and brand-owned social worked together throughout the campaign. Amplified influencer content delivered over 4x ROAS, and the brand achieved more than 100K in follower growth across social channels. The FLYK Trick Mascara became the brand’s second best-selling product within its first month, reinforcing OGAKI’s influencer-led, social-first approach to driving measurable performance and scalable growth for beauty brands.Client
Jillian DempseyTags
Influencer Marketing
Social Media Strategy
Social Media Management
Content Creation
TikTok
Instagram
Affiliate Marketing
Product Launch
Creator Partnerships
Beauty
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