Stella Rosa® I Influencer Marketing Campaign
Marketing Strategy
Influencer Marketing
Customer Experience
Vaquero Advertising I Multicultural Marketing Agency
0.0
0 Client ReviewsN/A
10 - 49
Dallas, United States
Project Overview
GOAL Stella Rosa needed help from a marketing agency to create a campaign and sell much more with this new shipment of wine. They conducted an extensive search and selected Vaquero Advertising as their digital agency of record to handle marketing efforts. What they needed from us, was to boost brand awareness and increase sales. THE PROCESS With this in our minds, we decided to create the #Stellamania campaign, a successful influencer marketing campaign for our Stella Rosa friends. This marketing strategy was defined by a concerted effort to reach an authentic audience and produce high engagement rates on Social media by utilizing micro-influencers. Posts mainly focused on being realistic and relatable to the audience, announcing Stella Rosa’s products that would be available in stores again.Client
Stella Rosa® Wines | Italian Semi-Sweet, Semi-Sparkling WinesTags
influencer marketing strategy
digital marketing
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