Innovation Spurs Lead Generation for Cable Industry Group - The Drum Digital Trading Award Winner 2017
Marketing Strategy
Media Planning & Strategy
Data Analytics
Project Overview
Goodway Group helped a long-term cable client boost subscribership through a rigorous testing approach to try out new tactics and apply them to the campaign if successful. Successful tactics featured include refreshing offline audience, specific site-direct placements with Trulia and Zillow, and changing the structure of the Facebook campaigns. Results include a 79% drop in eCPL and 80% increase in leads over 12 months.Client
Tags
digital media
digital advertising
omnichannel
audience targeting
CRM
audience segmentation
CPL
eCPL
offline data
Facebook
Amazon
Gmail
look-alike modeling
display
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC