Insomniac Events
Paid Search & Paid Social Advertising
Media Planning & Strategy
Experiential Marketing
Project Overview
The world’s biggest electronic music festival brand wanted to elevate its audience experience, reaching not only those in attendance, but the millions of fans globally missing out. Artists received instant video-on-demand of their sets, allowing them to publish to their channels immediately. Across 87 separate channels, we helped deliver 13 million live viewers, reduced live distribution costs by 50% and added increased value for sponsors like Dos Equis who shared customised assets in real-time.Client
InsomniacTags
Streaming
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