Inspiring Lecagies - Eligio Cervantes: Wheels
Video Production
Content Marketing
Multicultural Marketing
Project Overview
Inspiring Legacies: A Documentary Advertising Journey with Eligio Cervantes In collaboration with the International Olympic Committee (IOC), our team embarked on a captivating journey to document the remarkable story of Eligio Cervantes, a celebrated Mexican high-performance athlete who not only clinched medals at the Olympics but also left an indelible mark by creating the first cycle road in Atlixco, Puebla. The pre-production phase commenced with meticulous planning alongside an esteemed agency based in London, ensuring every aspect of the narrative was finely tuned to encapsulate Eligio's journey of triumph and innovation. With the stage set, we embarked on two exhilarating shooting dates, armed with two cameras to capture every nuance of Eligio's story. From dynamic running shots that mirrored his athletic prowess to sweeping aerial footage, we painted a vivid portrait of Atlixco, Puebla, providing a stunning backdrop to Eligio's narrative. Post-production saw us collaborate closely with the London-based agency, delivering a treasure trove of footage that would serve as the canvas for Eligio's story to unfold. As the pieces of the documentary began to coalesce, it became evident that our imagery played a pivotal role in conveying the essence of Eligio's journey, both on and off the field. Perhaps one of the greatest accolades came in the form of appreciation from the agency, acknowledging the invaluable contribution of our visuals in articulating Eligio's legacy. To witness his story resonate with audiences worldwide was not only gratifying but a testament to the power of storytelling through imagery. As we reflect on this exhilarating production journey, it's clear that amidst the meticulous planning and creative execution, there was an underlying sense of joy and camaraderie. For in capturing Eligio's story, we didn't just document history; we celebrated a life lived with passion, perseverance, and the unwavering spirit of the Olympic ideal.Client
International Olympic CommitteeTags
DocuAd
Video
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