Installer loyalty rewarded with Affinity
Marketing Strategy
Project Overview
Vokèra is a UK domestic and commercial heating brand owned by the Riello Group – part of the United Technologies Corporation (UTC) portfolio. Historically the boiler market had been driven by one-off promotions to drive sales with installers. Not only was this inefficient it wasn’t building long-term value for the business. In 2005 we proposed an approach whereby longer-term relationships could be formed with...Visit our website to discover moreClient
Vokera by RielloTags
Marketing
Channel
B2B
Construction
Support
Online
Integrated
Rewards
Incentives
Loyalty
Promotion
Campaign
Marketing Hub
Reward Programme
Loyalty Scheme
Incentive Scheme
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