International Women's Day 2022
Social Media
Marketing Strategy
Public Relations
Project Overview
We drove consumers to discover and shop women-owned small business on Amazon by launching a conversation series with celebs and women entrepreneurs inviting consumers to discover and shop women-owned Amazon small businesses and the owners behind them. Newland further amplified campaign via influencer bundle gifting and product carousels featuring celebrity small business picks to drive ongoing awareness for women-owned small businesses.Client
AmazonTags
Campaign Strategy
Creative Development
Creative Production
Talent Partnerships
Media Strategy Buying
Public Relations
Influencer Marketing
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