Introduction to "Pico De Gallo Burger"
Social Media
Innovation
Multicultural Marketing
Project Overview
The Whataburger Pico de Gallo Burger presented us with an exciting opportunity to build a cultural connection with Hispanics because this burger has an undoubtedly “alma Latina”: colorful and bold just like the Hispanic spirit and we want our consumers to be excited to jump in and and tackle its unique flavors. We leveraged the excitement of Lucha Libre to create a fun cultural connection with Hispanics while encouraging trial of the Whataburger Pico de Gallo Burger. This Spanish language campaign was fueled by the nostalgia many Hispanics have when it comes to seamlessly blends two things engrained in Hispanic culture.Client
WhataburgerTags
Hispanic
Spanish
Multicultural
