Invisible Man
Marketing Strategy
Shopper Marketing
Multicultural Marketing
Project Overview
Busy families who shop at Walmart believed that Walmart had most of what they needed for Halloween but not the exciting items that let them showcase their creativity during the Halloween season. Thru Invisible Man, we were able to convince shoppers that Walmart has EDLP on all the exciting items they need to demonstrate how creative they can be during the Halloween season. For Hispanics, Halloween is a time to let loose and be creative without burning thru. They want their kids to truly enjoy this time but also - the majority - wanted to sneak in a little Dia de los Muertos as it is part of their heritage.Client
WalmartTags
Halloween
TV production
post-production
Omnicultural
Multicultural
Strategy
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