Island Packet Yachts
Design Strategy
Web Design
Content Marketing
Project Overview
Our mission was to position IPY as a classic, vibrant, custom-made, value-added, advanced, cruising sailboat manufacturer. We did this by making their website brand feel modern, elegant, fun, and authentic. From this foundational thinking, we updated and refined their present logo as well. In addition, we also accomplished the following: --Strengthened their position and image by presenting them as the safest, custom sailing yacht choice in the world. --Addressed the value-conscious consumer by showing superb quality and resale value. --Created a resource for important, up-to-date information, as well as being a catalyst for customer engagement and sales development. --Developed a creative, information-rich, relevant, and easy-to-use new website.Client
Tags
website
ecommerce
logo design
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