"It Comes From Within" Snapchat Game
Marketing Strategy
Marketing Strategy
User Experience
Project Overview
RED Interactive Agency developed and created Under Armour’s first Snapchat game features pro football player and brand ambassador, Cam Newton, in a 3D continuous running game. The game is an extension of Under Armour’s ad-film “Prince with 1000 Enemies”, and is part of UA’s global campaign “It Comes From Below”, promote their footwear line. In crafting a game for this emerging media, RED Interactive Agency helped Under Armour create a branded experience to connect their consumers natively within the Snapchat app, a platform where Under Armour consumers live and play. This is the first game to push the limits of the Snapchat app in both design and game play.Client
Under ArmourTags
snapchat
mobile games
under armour
cam newton
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