It's On Us
Paid Search & Paid Social Advertising
Branding
Web Design
Project Overview
"It’s On Us" is a rallying cry, inviting everyone to step up and realize that finding a solution to sexual assault on college campuses is everyone’s responsibility. It seeks to reframe the conversation surrounding sexual assault in a way that inspires everyone to see it as his or her responsibility to do something, big or small, to prevent it. Mekanism created the “It’s On Us” brand, concept, logo and architecture. We launched with a PSA that was the #1 video on YouTube with over 3 million views. Celebrities and athletes like Jon Hamm, Kerry Washington, Alex Morgan, Kevin Love, Joel McHale, and many others tweeted to more than 33 million followers on Twitter, and reached millions more through Facebook and Instagram. We have created two Twitter trending topics and have over 2 billion in total impressions.Client
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