Supporting An Existing Organization: Information Technology Industry Council (ITI)
Branding
Web Design
Mobile Development
Project Overview
ITI is the global voice of the tech sector, working with partners and members to advance the development and use of technology around the world. ITI engaged GenB to rebrand the organization and build media outreach tools to streamline communications to members, media and the industry. New digital tools include: > Virtual Hosts – the ability to post content once and repurpose it across multiple domains. Administration of all web properties under one CMS instance removes redundancy, increases efficiency, and eliminates human error when making content edits. > Buffer App Integration – auto-posting alerts of new blogs and news releases to social networks. > Custom Listserv Agent – allows for new listservs to be generated on the fly and for members to self-subscribe. > Custom Email Metrics – tracking of unique opens and clicks from system generated messages (newsletters and listserv). Since the completion of the application, ITI has increased core membership by ~50% and expanded their membership offerings realizing even further growth.Client
The Information Technology Industry Council (ITI)Tags
web
mobile
technology
policy
rebrand
strategy
communications
associations
media outreach
