JAMESON Locals
Paid Search & Paid Social Advertising
Marketing Strategy
Experiential Marketing
Project Overview
Jameson looked to Legacy as a trusted partner and on-premise expert to evolve its national activation model. Understanding the need to protect its status as a passion brand with bartenders, Legacy assembled a team of “Locals” tasked with driving advocacy and visibility in key accounts across the country. With precision programming, the Locals have helped Jameson meet these objectives and continue to scale business in the on-premise in a sustainable way.Client
JAMESONTags
on-premise tasting activation
