Project Overview
Despite being a well-established furniture retailer with several generations of expertise, Havertys was living in a world of declining sales and a category filled with sea-of-sameness
price points. The competitive marketplace found Havertys being outspent 3:1. In a category driven, almost-weekly sales event environment, our objective was to identify and acquire new
customers, break the comparative pricing pattern and drive incremental sales.Client
Havertys