Jazzercise
Design Strategy
Web Design
Digital Marketing
Project Overview
After Jazzercise replatformed from Amazon Webstores to Magento Commerce 2.0, Jeff was ready to have atmosol build a custom solution for different consumers. His strategy involved personalizing the user experience with tailored design, products, prices, and promotions for each group segment. Leveraging the in-house team of certified Magento developers, Jeff asked atmosol to develop a solution where storeviews could be created and assigned to different segments from Magento’s admin panel. The B2C storefront would display for customers and guests. Jazzercise employees, franchisees, or instructors would see the B2B storefront. Each customer group had deeper customization beyond the storeview, including custom-built catalogs with unique structure and categories. The pageview design and menu appear differently depending on whether the visitor was part of the B2C or B2B segment. Additionally, the page content would populate with dynamic products, prices, sales, and promotions to provide a highly personalized user experience. Goals Replatform to a new eCommerce platform Combine four separate online stores into a single site Add support for mobile browsing to keep up with consumer behavior trends Optimize merchandising with Magento native features to target specific user segments Develop a custom solution to target customer base with unique price points, content, and product availability for each channel Success 14% increase in annual revenue Fixed Operating Costs down 20% 15% increase in page views 30% increase in mobile usage Consolidated 4 sites into 1 ~750 concurrent usersClient
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