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JCPenney

Badger & Winters
0.0
0 Client Reviews
N/A
50 - 100
New York, United States
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Project Overview

JCPenney, an American retail icon that serves all American families, is putting the customer at the forefront with a modern marketing direction with its new campaign, Style and Value for All. The campaign will reinforce the key motivators for the JCP customer: convenience, value and family. The creative work aims to reflect the current reality of modern American lives by showcasing a diverse range of families, sizes, ethnicities, and cultures.

Client

JCPenney