Project Overview
JCPenney, an American retail icon that serves all American families, is putting the customer at the forefront with a modern marketing direction with its new campaign, Style and Value for All.
The campaign will reinforce the key motivators for the JCP customer: convenience, value and family. The creative work aims to reflect the current reality of modern American lives by showcasing a diverse range of families, sizes, ethnicities, and cultures.Client
JCPenney