JMS Elite
Marketing Strategy
Web Design
Marketing Strategy
Project Overview
JMS Elite is a leading teleprospecting firm for companies with complex B2B sales. This successful teleprospecting firm specializes in high end B2B telesales. Their proven method of contacting targeted business executives via phone and engaging in meaningful interactions, results in highly-qualified sales opportunities for their clients. JMS Elite approached us with the goal of growing their online presence through an updated, SEO optimized website, digital advertising, and select social media platforms. We worked closely with JMS Elite to develop a marketing strategy that was closely aligned with their goal of increasing their client base over the next few years. We took a multi-targeted approach to increase their brand awareness in the Complex B2B Sales world. We rebuilt their website building so that the underlying structure and content were optimized for SEO targeting client specific keywords. We implemented a structured content marketing plan that included frequent original blog posts and engagement on social media with a particular focus on LinkedIn. JMS Elite now has a strong presence and frequent engagement on LinkedIn as well as a targeted B2B Sales audience on Facebook and Twitter. We created and managed a Digital Ad campaign that includes paid ads on Google and Bing search engines and a remarketing digital campaign using custom designed ads consistent with the JMS Elite brand. With the implementation of the ongoing content marketing program combined with targeted digital marketing the results have been positive. There is significantly increased web traffic and conversions and an increased presence and influence on social media.Client
JMS EliteTags
digital marketing
brand awareness
content marketing
remarketing
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