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Design Strategy
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Project Overview
Nearing the end of the 2022-23 NBA regular season, Joel Embiid (Under Armour athlete) and two-time MVP Nikola Jokic were in a battle for the coveted MVP trophy. As the debate raged on television and social media, Under Armour asked us for an engaging content piece that told the story of Embiid's 2022-23 campaign while highlighting his historic accomplishments.Client
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