Keepin It Saucy
Paid Search & Paid Social Advertising
Social Media
Innovation
Project Overview
In creating a new RibCrib brand, we gave them a new, bold voice and tag line. We utilized static images, videos and gifs, along with witty copy, on Facebook, Twitter and Instagram. We targeted men and women 18- 65+ who were interested in food and restaurants. We stepped out of the box showcasing their menu with entertaining, creative ideas, such as a “little people” series and creating meat art. First year results: • 53,000 Social Followers Gained • 372,000 Social Engagements • 10% Boost in Average Daily SalesClient
RibCribTags
hospitality
branding
identity
media
social strategy
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