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Kellogg’s: Redefining Sexy

Innovation
Branding
Qualitative Research
Sense Worldwide
0.0
0 Client Reviews
50,000+
10 - 49
New York, United States
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Project Overview

Diet-led messaging no longer resonates with consumers. Diet brands as a result are in decline. Kellogg’s Special K brand was in decline and in need of transformation. The team were looking for inspirational insight into what messaging would resonate with its core audience right now and moving forward, providing foresight for the brand to reclaim its strong market position.

Client

Kellogg’s
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