Kid's Tissues | Packaging Design
Packaging Design
Project Overview
Summary A range of novelty tissue packs, suitable for children and teenagers. The tissues, when dispensed, interact with the box, e.g. the water blowing from the elephant’s trunk. Combined with bright stylistic illustrations & colour palettes, resulted in a unique look & shelf standout in a crowded market. Problem The challenge was to create a range of fun, family friendly, novelty tissue packs that would be suitable for children and teenagers alike - with a humorous unique look. Approach P&W created a collection of animals with the concept that the tissues, when dispensed, interacted with the box – the water blowing from the elephants trunk or the tuft growing from the penguins crown. Combining with bright, simple stylistic illustrations and definitive colour palettes, this all resulted in a unique look with strong shelf standout in a crowed marketplace. Result P&W utilised the double skin on the physical packaging to allow the introduction of flaps on the side of the packs, we developed these to bring to life the animal characters when opened and in the home - this sets them apart from other tissues available on the market and adds a little fun aspect to an otherwise commodity product.Client
TescoTags
Tesco
kids
children
design
supermarket
novelty
funny
