KULT: Branding And Packaging
Branding
Packaging Design
Project Overview
HYSCULPT team went on a meticulous brand strategic positioning journey for Kult, conducting a comprehensive competitors analysis and customer segmentation base to gain insights into market dynamics. The obtained data not only illuminated market preferences but also revealed areas where competitors were lacking, offering valuable insights for shaping Kult’s unique products. This process laid the foundation for creating Kult’s unique brand style and market positioning. The full creation of the brand image covered bespoke logo, a tagline, a distinct colour palette, a mood board, detailed brand narratives and brand values, a bespoke signifer, typography, as well as social media feed mockup. Every detail reflects the owner’s values and their vision for the brand journey. Just like the distinct colour palette designed for Kult to be used across all brand platforms, inspired by the founder’s island roots, it includes three neutral leading colours – bright white, light sand and coconut, symbolising the strong inclusive core of the Kult brand.Client
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