Lafferty Communities
Branding
Marketing Strategy
Environmental Design
Project Overview
Professional Credibility is Perfectly at Home with an Emotional Hook. A private, family-owned homebuilder found itself in competition with large, publicly traded developers for land deals and financing, and needed a website that measured up. JStokes delivered a powerhouse of a site that quickly establishes credibility, showcases the company’s professionalism and expertise, and provides a user-friendly home-shopping experience for consumers in multiple markets. The site captures all of the emotion inherent in the homebuying decision, while reflecting a brand image that is professional, smart, and in touch with the latest technology.Client
Tags
Branding
Collateral
Digital
Identity
Outdoor
Print
Website
