Lastin legacy
Social Media
Marketing Strategy
Media Planning & Strategy
Project Overview
The creative idea focused on featuring Domonique Smith (Nikki), an inspiring, multi-talented college student whose legacy was carried on through multiple organ recipients. Her mother, Vicki Olds, was the voice of her daughter’s legacy and had close ties to her daughter’s organ recipients. Vicki understood the life-saving impact that organ donation had within families, and communities. Knowing her daughter’s heart continued to beat inside her best friend’s sister gave her the strength, as well as others around her, to change their minds about registering to donate. Especially knowing how many children, wives and husbands were grateful for the gift of life.Client
Gift of HopeTags
Multicultural
