Holophane
Marketing Strategy
Web Design
Marketing Strategy
Project Overview
Holophane needed to transform their online presence to better serve their diverse customer base. We needed to determine exactly what their users wanted from the website and whether the solution involved building a super-fast, database-driven platform that could deliver comprehensive product information, technical data, images, installation guides, photometry data, and application advice. We began by developing a lightweight yet robust framework designed to deliver product information at lightning speed. This was paired with an intuitive User Interface (UI) that made navigating the vast product catalogue simple and efficient. In fact, users could access over 90% of the product catalogue within just a few clicks from the homepage.Client
HolophaneTags
B2B Marketing B2B Marketing Strategy
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