Project Overview
Medica turned to LEVEL to create a program to communicate the results of the audit to its entire staff, and help them understand the healthcare experience from the member's perspective. We developed the theme "Listen Up," to help all Medica employees understand that everyone – from the front desk to the corner office – plays a role in providing better customer service.
The centerpiece of the advertising was a three-part TV campaign, which told the story of the "Listen Up" campaign in a documentary style. Three TV spots dramatized Medica's efforts to listen to the needs of its customers, the team efforts of its employees in making Medica more responsive to customer needs, and the increased customer satisfaction that resulted. The TV was supported by radio and outdoor that reminded people that Medica is listening.Client
Medica
