Live personalised Birthday infographic
Innovation
Design Strategy
Marketing Strategy
Project Overview
Do you know how many breaths you’ve breathed during your lifetime or how many steps you’ve taken or how long your nails have grown or how many dreams you’ve had? No, we didn’t think so. But Bupa International members do, because we told them in an animated, and sharable, birthday email based on their d.o.b. All part of an ongoing global CRM programme to retain and sustain membership. The change – 65% of interactions were from outside membership database. High level of sharing and advocacy. CRM programme ROI of 9:1. Winner: IPA Best of Health awardsClient
Bupa InternationalTags
Personalisation
CRM
Email
Data insight
