#LiveWorkPlayProsper Digital Marketing Campaign to Recruit Nurses for Innovative Hospital
Marketing Strategy
Marketing Strategy
Content Marketing
Project Overview
With the growing demand for qualified nurses, Eisenhower Health’s goal was to evolve their recruitment strategies from those being used by other healthcare systems. To add to the challenge, local hospitals were competing for the top nursing prospects more than ever. L7 Creative recognized the need to go with a national campaign and leverage Eisenhower’s unique position as the top healthcare employer in the idyllic area of Coachella Valley, CA. L7 Creative created a customized website that delivered thought-leadership content, SEO-rich editorial, an eye-catching and inviting “#LiveWorkPlayProsper” campaign, digital strategy, media planning, and employer branding. We deployed digital marketing strategies to produce consistent, quality job candidates. We leveraged real-time data to refine, optimize, and improve Eisenhower’s candidate resume generation performance.Client
Eisenhower HealthTags
content marketing
email marketing
web design
recruitment
marketing strategy
campaign
social media
paid social media
paid search
organic social media
influencer marketing
