Project Overview
The Challenge
Turn is a pioneer in platform-based mobile, video, display, TV and social advertising, and the only adtech provider on five continents that delivers digital advertising data, planning, activation, and analysis from a single platform.
The Solution
That platform, the Turn Digital Hub, provides brands with a window into the chaos that is modern digital marketing. That unique perspective led us directly to the creation of a multi-channel campaign built around the idea of “Living, Breathing Marketing.”
We leveraged the campaign theme across a series of high-impact digital media units, including interactive page-takeovers on The Wall Street Journal, Forbes, and other major online destinations.
Results
The integrated campaign was instrumental in helping to drive actual sales to customers in the technology, beverage, and beauty industries while elevating the conversation to the C-suite.
20M total microsite impressions
52K total user clicks (0.27% click-through rate)
35K microsite post clicksClient
TurnTags
brand
branding
advertising
content hub
print
digital advertising
advertising
nurture
event