Lollapalooza's LollaShop
Marketing Strategy
Public Relations
Experiential Marketing
Project Overview
Opened to the public two weeks before the music festival, LollaShop serves as an extension of the festival with shopping and one-of-a-kind music experiences. The shop offers the complete lineup of Lolla-branded gear, the official commemorative T-shirt provided by Gap, as well as merchandise and services from partner brands. ext.54 has been LollaShop's agency for the last three years since the shop was conceived in partnership with Lollapalooza. Handling the location scouting, design, logistics, sponsorship, staffing, management, marketing and public relations for the project.Client
LollapaloozaTags
Marketing
Public Relations
Pop-Up
Experiential
