Lotame
Paid Search & Paid Social Advertising
Marketing Strategy
Marketing Strategy
Project Overview
The Challenge: Create a brand campaign for Lotame. Today, advertisers don’t buy media- they buy audiences. Lotame’s unifying DMP (Data Management Platform) collects web and mobile behaviors and predictive analytics across all devices and platforms. It also defines higher-valued segments and activates them to create more precise targeting for marketers and higher CPM for publishers. Lotame is helping to lead the “Big Data Revolution” which is challenging advertisers and publishers to completely rethink the way they buy and sell media. The Lotame team asked Garfield to come up with a brand campaign that would help it stand out and stand apart in a hotly contested field. After interviewing customers and prospects as well as analyzing the competitive landscape, we surfaced a key insight: Lotame’s greatest strength is its ability to guide their customers to success. Beyond technology, customers need a partnership with a team that knows the way. Brand Action: Big Data Sherpas lead the way to a new age of audience engagement. The new Lotame brand features “Big Data Sherpas” making honest, bold statements about the challenges ahead and how Lotame drives client success. It grabs attention by educating readers on the opportunities of audience-driven engagement and how it improves business performance for advertisers, marketers and publishers. The new campaign theme has been rolled out across a refreshed website, sales materials and digital ad placements- setting the stage for continued growth in 2015.Client
LotameTags
branding
digital
web
marketing
sales
