Love. It's What Makes a Subaru, a Subaru.
Paid Search & Paid Social Advertising
Branding
Media Planning & Strategy
Project Overview
When we began our partnership with Subaru in 2007, the brand was stuck in neutral. Sales were flat. The company had tried one rational approach after another, going through six campaigns and seven agencies in as many years. We discovered the reason people came to the brand wasn’t rational at all. It was all about love. Subaru drivers loved life. They loved the outdoors. They loved pets. They especially loved the venerable old Subaru they’d been driving forever. The Love campaign was born. In the years since, sales and market share have more than tripled. Love has spread to every level of the brand.Client
SubaruTags
Subaru
automotive
marketing
advertising
Carmichael Lynch
Minneapolis
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