LUSH Digital Brand Strategy
Marketing Strategy
User Experience
Project Overview
Method won Silver for Best Multichannel Experience for developing a new digital brand strategy and design direction for LUSH, a British cosmetic brand, by connecting consumers with the story behind their products. The new brand development started with the re-launch of lush.co.uk into a fully responsive e-commerce platform, a redesign of LUSH’s print magazine, “The LUSH Times”, and the introduction of a new online service called “LUSH Kitchen”, where consumers can buy exclusive products made daily.Client
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